Effective Date: March 12, 2025

This Privacy Policy is incorporated by reference into the Hi’a Ola Terms of Service. By using our Services, you agree to these policies and procedures. If you disagree, please discontinue use of our Services immediately.

Introduction
The Hi’a Ola Microbiome Test (“Hi’a Ola”), provided by Hawai’i Integrated Analytics LLC, is an AI-driven health insights company offering microbiome testing and epigenetic aging assessment services. Using our sample collection kits (“Kits”), you collect biological samples and submit them to Hi’a Ola for testing. We analyze your samples to generate test results (“Test Results”) and provide personalized recommendations for diet, lifestyle, and supplements.

Hi’a Ola takes privacy seriously. We are committed to protecting the privacy and security of all information that could identify our customers. This policy describes how we collect, use, store, maintain, share, disclose, and protect your information, and how you can access it.

What Information We Collect
When you use our Services, we collect several types of information:
Personal Information: Any factual or subjective information about an identifiable individual.
Personally Identifiable Information (PII): Information that can identify an individual (e.g., name, address, birthdate, payment information).
Sensitive Information: Personal information relating to medical facts, history, records, racial or ethnic origins, political or religious beliefs, or sexuality.
Self-Reported Information: Information you provide about yourself through surveys, questionnaires, or other forms.
Registration Information: Information collected when you register for our Service, including contact details and payment information.
Biological Samples: The stool or other samples you collect using our Kits.
Sample Data: Molecular data created from your samples.
Test Data: Information extracted from Sample Data used to generate your Test Results.
User Content: Information or content you post on our website, social media, or public forums.
Web Information: Information on how you use our website, collected through cookies and similar technologies.

Use of Cookies
We may use cookies and similar tracking technologies to:
Recognize when and how you use our Services
Customize and improve your experience
Provide security
Analyze your interactions with our Services
Gather demographic information
Retarget marketing content
Enable targeted advertising

How We Use Your Information
Providing Services
We use your information to:
Maintain your Hi’a Ola Account
Process payments and create personalized products
Communicate important updates
Fulfill your requests
Authenticate your website visits
Enforce our Terms
Perform quality control
Improve our Services and artificial intelligence systems
Research and Development
With your consent, we use your information for:
Research to understand connections between microbiome, epigenetics, aging, and health
Improving our Service
Development of new technologies and insights
Scientific studies that may be published in peer-reviewed journals
The information used in research is typically de-identified, pseudonymized, or aggregated to protect your privacy.

Study Participations
We may invite you to participate in specific research studies with third-party collaborators. These are always optional and require your explicit consent through a separate Consent Form. You can decline or withdraw from studies at any time.

Customer Service
We use your information to verify your identity, answer questions, resolve disputes, and investigate issues when you contact Customer Service.

Marketing
By creating an Account, you agree to receive service-related emails. You can unsubscribe from marketing communications at any time, but will still receive essential account-related messages.

How We Share Your Information
Hi’a Ola will not disclose your Personal Information to third parties except in the following circumstances:
With Your Permission
We may share information with your explicit consent.
Business Operations
We share information with service providers who help us deliver our Services (payment processors, manufacturers, logistics providers, etc.) under strict confidentiality agreements.
Legal Requirements
We may disclose information if required by law, court order, or government request.
Business Transitions
If Hi’a Ola undergoes a merger, acquisition, or asset sale, your information may be transferred to the new entity.
We do not:
Sell, lease, or rent your personal information
Release your information to public databases
Share it with insurance companies, employers, or other third parties without consent

Data Security
Hi’a Ola employs physical, technical, and administrative measures to protect your information:
Encryption for all connections to our websites and applications
De-identification of samples and personal information
Access controls and authentication systems
Secure cloud servers with restricted access
Staff confidentiality agreements
No security system is impenetrable, and we cannot guarantee absolute security of your information.

Your Privacy Rights
Access and Correction
You can access and correct your Registration Information and other Personal Information by contacting Customer Service.
Withdrawal of Consent
You may withdraw consent for Study Participations at any time by contacting our Team. This will not affect studies already completed using your information.
Account Closure
You may close your Account by contacting Customer Service. We will remove your Personal Information, though we may retain certain information as required by law or for legitimate business purposes.
Children’s Privacy
Our Services are not directed toward children under 13. Parents or legal guardians may create accounts for minors, but assume full responsibility for ensuring that the information provided is accurate and kept secure.

Special Provisions for Specific Locations
U.S. State Residents
Residents of certain U.S. states (California, Colorado, Virginia, Nevada, etc.) may have additional privacy rights.
European Union & Other Designated Countries
For residents of the EU, UK, or Switzerland, we comply with applicable data protection laws (GDPR, UK GDPR, FADP) and the Data Privacy Framework principles. Your rights include:
Access to your data
Correction of inaccurate data
Deletion of your data (with certain exceptions)
Restriction of processing
Data portability
Withdrawal of consent
When transferring data outside these regions, we use approved data transfer mechanisms and safeguards.

Changes to This Policy
Hi’a Ola reserves the right to modify this Privacy Policy at any time. Changes are effective immediately upon posting. Your continued use of the Service constitutes acceptance of the revised policy.

Contact Us
For questions or concerns about this Privacy Policy, please contact:
Email: maitri@hia.llc

By using Hi’a Ola Services, you acknowledge you have read and understand this Privacy Policy.